What is SEO? The implementation of best practices to increase search engine rankings.
Search engines are interested in providing the best answer for the search query. The Science of SEO removes technical Web site barriers to allow visibility of pages. The Art of SEO aligns the purpose of Web pages with appropriate search queries.
What is Paid Search? The ability to pay for Targeted Traffic.
The ability to Brand, Sell Products and Generate Leads Pay per click advertising (PPC) is a search engine marketing technique that requires you to pay a fee every time someone clicks to your website from an ad you've placed in a search engine's results. The more you agree to pay per click (or bid) for a specific keyword and the more effective your ad, the higher your site will rank in the paid search results.
What is Social Media? A two way conversation between your company and your customers.
A social network service focuses on building and reflecting of social networks or social relations among people, e.g., who share interests and/or activities. A social network service essentially consists of a representation of each user (often a profile), his/her social links, and a variety of additional services.