ROI Marketing is a full-service interactive marketing firm focused on the customer who is seeking the firm rather than marketers seeking the customer. Traditional marketing deals with trying to find the right customer. ROI Marketing deals with strategies that make the customer find the company offering the product.
Our mission is to help our clients navigate new mediums by allowing them to focus on their business while we focus on bringing them business. Leenders and Blenkhorn define Reverse Marketing as "an aggressive and imaginative approach to achieving supply objectives. The purchaser makes the initiative in making the proposal.